Friday, March 6, 2009

A Killer and Confident Elevator Pitch


You will hear me say a million times that "it's not always the most qualified candidate that gets the job...it's the one that delivers the best presentation." There is not a more accurate statement in the entire job search process. It doesn't matter how many degrees you have, what your title is, or who you work for. If you can't concisely and confidently present yourself at a moment's notice, then you will have a very difficult time achieving your career goals.

Picture this scenario...You are in an elevator with the hiring manager of your dream job. Before you reach the ground floor, what would you say that would entice the manager enough to either make you an offer, or at the very least, want to continue the conversation? That is an elevator pitch!! You need to know who you are, what you do, why you do it better than anyone else, and how it can help that hiring manager and the organization. If you can answer those four questions, and put the answers in a presentable package along with a smile and a firm handshake, then you have a killer and confident elevator pitch. Going UP...good luck!

Monday, March 2, 2009

Ask Aimee!


Can I find a job on the Internet?
Yes, but it's not very likely. Statistically, the Internet as a job search strategy has less than a 10% success rate. It's a great resource and tool...just use it in conjunction with other, more effective strategies.

Ask Aimee!


Is changing careers a real possibility?
People change careers every day...it's not always easy, but it is very possible. You need to define your new direction, identify your transferable skills, and present a confident and convincing presentation.

Invest in Your Future with a Career Coach

There are hundreds of self-help career books, tapes, websites, and articles all designed to teach you how to update your resume, answer interviewing questions, define your dream job, and change careers. So, then why would you ever need a career coach? The answer is simple...You need a career coach to offer support, structure, and effective strategies so that you can expedite and streamline the overwhelming process of looking for a job.

The reason why people tend to stay in positions long after they have lost interest, why they accept lower-level positions at their brother-in-law's firm, and why they feel paralyzed and overwhelmed at the mere thought of re-entering the workforce is because the job search process is one of life's most critical transitions that no one is ever prepared to make. No one ever teaches you how to market yourself in a highly competitive unemployment environment. That is why you need a career coach now more than ever.

You want someone who can package you effectively, increase your confidence, hold you accountable, and identify any obstacles that are preventing you from achieving your goals. An experienced, candidate-focused career coach will teach you the skills and strategies you need so that you never feel as stuck or hopeless as you may feel right now. Make an investment in your future!!

Saturday, February 28, 2009

Welcome to Your Career Advantage!

I'm so glad you dropped in!

Lots of blogs and websites give job advice - my blog will be a place to get unique insights, share stories about careers, explore the intersection of career and life, inspire action, and much more! I'll post helpful hints for resumes, job search strategies, interviewing, and other topics.

Send questions to info@cohencareerconsulting.com and I'll post responses on the blog. And, most importantly, I will inspire you to achieve your professional and personal goals.

Register in the Your Career Advantage section and receive a new blog every week. Come back soon!

Feel free to visit my website at http//www.cohencareerconsulting.com/ if you want more information about me or my services.

Ask Aimee!


Do I really need a cover letter?
Definitely!! Even if the reader never looks at the cover letter, it is always better to "err on the side of formality". A professional cover letter is a perfect opportunity to demonstrate your writing skills, and to further convince the reader that you are the ideal candidate for the job.

Ask Aimee!


How early should I arrive to an interview?
You should be sitting quietly and patiently in the lobby, or waiting area, 15 minutes before your scheduled interview time. You may have to fill out paperwork or an application, and you want to make sure that is completed before your name is called. Bring a pen!!